WINTER SALE! Take 20% off any order of $50 or more. WHEN YOU CHECK OUT USE coupon code: 04-1-2012 REMEMBER YOU HAVE TO ENTER THE COUPON CODE WHEN YOU CHECK OUT TO RECEIVE THE DISCOUNT -- THIS OFFER EXPIRES APRIL 1ST, 2012! PLEASE BE ADVISED MOST SUTTON SPOONS ARE OUT OF STOCK AND THE DISCOUNT DOES NOT APPLY TO THEM.
The Savant Spoon Story Savant Spoons - "the science of fishing"

tmanning@savantspoon.com

The Savant Spoon is the ultimate new lure for Lake Trout, Char, and Salmon created from scientific studies of these gamefish -- FISH SMART!

"Have you every looked in your tackle box and found a number of lures that seemingly have been there forever yet they have never seen the end of your line or you may have used them occasionally over the years with little or no success? It has always seemed to me all those colorful lures do a better job of catching fishermen than fish. I set out to create a bait that works consistently triggering strikes using facts not fiction " - Tom Manning

" The Savant Spoon was founded on the basis of scientific findings on how game and predator fish feed and react to baitfish. Unlike many lures that attempt to simply "copy" the action and color of other lures the Savant Spoon was designed after extensive review of marine and freshwater research on the habits and attributes of Ciscoes, herring, alewives, rainbow smelt, suckers and shad - how they swim, their reaction to gamefish, the sounds, their environment, seasonal changes, and electrical stimulation given off during feeding.

While preyfish often live in different types of water and climates from one another many of their "attributes" are eerily similar. Tom Manning, the designer of the Savant Spoon, began fishing over 40 years ago and he has fished all over the world. Like you, he often noticed wherever he fished certain lures and approaches consistently worked no matter the species he fished for.

Tom has also spent nearly 30 years as a scientific publisher. As past CEO of BIOSIS and Biological Abstracts, the world's largest database of life science literature, documents, and research used by academic researchers. He had access to thousands of scientific articles and reports often only available to the scientific community. He found a combination of certain colors, size, movement, sound, and electric impulses by baitfish that attract gamefish reoccurred throughout the literature. He then set out to combine his observations about lure success with science.

His first step was to subject many of the fine spoons on the market today to scientific criteria to see which of these lures matched the scientific findings found in the literature. A pattern fell into place and explained why some of those Lake Trout and Salmon lures worked and others were essentially worthless. The "five key attributes" mentioned above were the "aspects of the baitfish," the primary forage for Lake Trout and Salmon found in research to consistently produce strikes. Tom included the "five key attributes" into a new design.

Applying the preciseness of these attributes is critical. For example, it's not good enough for the spoon to just move - it has to mimic exactly the movement of baitfish. This seems like and obvious and simple observation but most lures on the market today simply do not swim the way real bait swim. Form must meet function so only the finest materials are used from special alloys and precise production of the spoon's shape to prevent line twist at the slowest and fastest trolling and retrieving speeds.

Besides the Savant Spoon, Tom looked for other spoons that met the key attributes to attracting gamefish. Savant Spoons is pleased to offer Sutton Spoons, Needle Nose Spoons and Great Lakes Jewels. Sutton spoons have long been the go-to successful Lake Trout and Salmon baits and the Needle Nose and Great Lakes Jewels are designs that have proven themselves on Lake Superior. You will find the premium quality of materials and finishes of Savant Spoons and our other products are far better than most of our competitors and will last fish after fish.

The Savant Spoon is the first Spoon created using scientific findings. You will not find hundreds of different colors because those criteria are meant to catch fishermen not fish. The choices of color and size offerings of the Savant Mags, Crushers, Jakes, Needle Nose, Great Lakes Jewel, and Sutton Spoons reflect science used to attract fish not fisherman.